Bachelor of Mass Media is a 3-year undergraduate course, essentially about the many media of communication used by the masses, such as newspapers, magazines, cinema films, radio, television, etc. The course is spread over 6 semesters, and in the final year of the course, students are needed to choose an area of specialization such as Journalism, Advertising, etc., with the available choices varying with institutes.
Practical training/internship is also provided to enrolled students as part of the course in the 2nd year. Apart from these, practical modes of learning such as seminars, group discussions, and field visits are frequent components of the program.
The course’s curriculum covers advanced study in the closely related fields of advertising, communication, and public relations. The course can be pursued in any of full-time and part-time modes, or by means of distance education.
Students aspiring to purse the course need to have completed the 10+2 level of education or equivalent qualification in any stream for applying to the course.
Such graduates are hired in capacities such as Editor, Columnist, Proofreader, Freelance Writer, News Analyst, Correspondent, Photojournalist, Reporter, Journalist, etc.
The various components of study included in the course are:
- Mass Communications: Concepts & Processes
- Media Laws and Ethics
- History of Broadcasting
- Research Methodology
- Communicative English
- Introduction to Mass Communication
- Copy writing
Students may choose to specialize in any subject from among Journalism, Advertising, Film Making, Advertising, Public Relations, and Corporate Communications.
Top Institutes in Mumbai offering Bachelor of Mass Media
- St. Xavier’s College
- Kishinchand Chellaram College – [KC College] Churchgate, Mumbai
- Ramnarain Ruia College, Mumbai
- Mithibai College of Arts, Mumbai
- Shreemati Nathibai Damodar Thackersey Women’s University, [SNDTWU] Mumbai
- Shri MD Shah Mahila College, [SMDSMCAC] Mumbai
Eligibility for Bachelor of Mass Media
Candidates wishing to pursue the course are needed to fulfil the minimum eligibility criteria listed below in order to apply for the course:
- 10+2 qualification in any stream, completed from a recognized educational Board.
- A minimum aggregate score of 50% at the Higher & Senior Secondary levels (classes X and XII).
Direct admission in BMM in Mumbai
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